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Tricia Wang on using 'thick data' in marketing
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Manage episode 213126000 series 2364742
Content provided by TNW Conference. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TNW Conference or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”-- precious data that captures people’s emotions and stories. Full video: https://youtu.be/tuUISDoGxWI All about TNW Conference: https://tnw.to/conference
…
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121 episodes
MP3•Episode home
Manage episode 213126000 series 2364742
Content provided by TNW Conference. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TNW Conference or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”-- precious data that captures people’s emotions and stories. Full video: https://youtu.be/tuUISDoGxWI All about TNW Conference: https://tnw.to/conference
…
continue reading
121 episodes
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