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Marketing Research and Emotional Resonance - Grant Gooding | Founder & CEO at PROOF Positioning
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For our fourth episode, President & CCO Ethan Whitehill chats with Grant Gooding, Founder & CEO at PROOF Positioning. Grant shares his take on market research and why there’s no such thing as a rational decision. He also breaks down how the PROOF method leverages emotional resonance for better insights.
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