The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Content provided by Tod Maffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tod Maffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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DEEP DIVE: Disabling Comments on Social Media Posts
Manage episode 425434378 series 2555639
Content provided by Tod Maffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tod Maffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the creative.
But one factor that doesn't get talked a lot about is the comments. After all, social media ads are mostly just posts with a budget behind them — posts that can include comments.
That's great if your company has a lot of goodwill and gets positive comments; less so if you don't.
Which is why some marketers consider turning comments entirely off. Sure, you'd prevent negative comments, but what do consumers think of that strategy? Do they even notice?
Now, we have some answers thanks to a new study published in the Journal of Marketing called No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments.
Freeman Wu is the co-author of that paper. He is an Assistant Professor of Marketing at Vanderbilt University in Nashville Tennessee.
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Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
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Manage episode 425434378 series 2555639
Content provided by Tod Maffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tod Maffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the creative.
But one factor that doesn't get talked a lot about is the comments. After all, social media ads are mostly just posts with a budget behind them — posts that can include comments.
That's great if your company has a lot of goodwill and gets positive comments; less so if you don't.
Which is why some marketers consider turning comments entirely off. Sure, you'd prevent negative comments, but what do consumers think of that strategy? Do they even notice?
Now, we have some answers thanks to a new study published in the Journal of Marketing called No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments.
Freeman Wu is the co-author of that paper. He is an Assistant Professor of Marketing at Vanderbilt University in Nashville Tennessee.
📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
⭐ Review us
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacy
1173 episodes
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Similar to Today in Digital Marketing
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The day's biggest news dissected by the day's newsmakers. Diverse opinions from across the political spectrum. The show that makes you decide, are you the Left, Right or the Centre?
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
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