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Manipulating Consumers with the Truth

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Manage episode 412722323 series 2555639
Content provided by Tod Maffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tod Maffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”

Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them?

- YES, I like the weekly interviews on Mondays

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Google Ads for Beginners with Jyll Saskin Gales

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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1116 episodes

Artwork
iconShare
 
Manage episode 412722323 series 2555639
Content provided by Tod Maffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tod Maffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”

Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them?

- YES, I like the weekly interviews on Mondays

- NO, I prefer the daily-news format on Mondays

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

  continue reading

1116 episodes

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