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The Role of "Goldilocks Influencers" in Marketing Campaigns

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Manage episode 348064184 series 2555639
Content provided by Tod Maffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tod Maffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.”

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✓ Deep-dive weekend editions

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Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About UsRate and Review

🎤 Follow: LinkedIn TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.


Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

1197 episodes

Artwork
iconShare
 
Manage episode 348064184 series 2555639
Content provided by Tod Maffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tod Maffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.”

Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

📰 Get the Newsletter: Click Here (daily or weekly)

GO PREMIUM!

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About UsRate and Review

🎤 Follow: LinkedIn TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.


Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

1197 episodes

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