TBL Episode 6: The Skinny on Success From a Man Redefining Fitness

Today's Business Leaders with Gabe Arnold

These tips for success stream from Glassey’s conversation with Gabe Arnold of Business Marketing Engine.

P.J. Glassey turns his obsession with brain, nutrition and exercise science research into a business which earns a profit and benefits his clients. With X Gym locations in West Seattle and Kirkland, Washington, Glassey’s innovative X Gym 21 Minute Workout Program continues to rack up fitness and financial success.

As a gym founder, author of Cracking Your Calorie Code, and producer of Real Results in 20 Minutes Twice a Week, Glassey’s work also branches into nutrition and brain training. Helping clients move past hurdles in both fitness and nutrition remains a passion of his work and remnant of his initial interest in psychology.

Checking out the X Gym website and following Glassey on Facebook or Twitter may lead one to think he has all the answers for success. However, this once-skinny teen found his passion through personal fitness and developed his business via the lessons that entrepreneurship teaches.

Here’s the recap of the insights Glassey shares in his conversation with Gabe Arnold of Business Marketing Engine.

Create a Unique Solution.

Glassey’s quest for answers led him to discover a lack of research in the arena of exercise science as well as problems with traditional exercise methods. He set out to solve three problems with set-and-rep programs:

1. They require too much time and commitment;
2. Result in injury;
3. And, fail to meet the consumer need for definition and strength without bulk.

The non-traditional, high intensity, low risk, minimal time commitment workouts Glassey developed hit the mark.

Work Your Strengths. Hire Your Weaknesses.

The ease of the conversation with Gabe illustrates Glassey’s comfort with his strengths and weaknesses. He suggests business owners stick with their strengths and do what they do best. Then, hire others with the strengths to counter their weaknesses. For instance, Glassey’s built-in skill set rests outside the business realm. He hires people adept at these skills.

Remove the Rose-Colored Glasses.

As Glassey admits, entrepreneurs are usually optimists. H