Under Promise & Over Deliver is the WRONG Approach

TOGCHAT Photography Podcast

I first heard Under-Promise and Over-Deliver from an early mentor way back in my twenties. It is an aphorism. Aphorisms, like clichés are those pithy, often overused observations that contain a general truth, like, “if it ain’t broke, don’t fix it.” I mean, it makes sense right? Set the expectations low and over deliver on those expectations and your clients will think you are a superstar.

The more I thought about this concept, the more I began to realize its shortcomings. So I did a little research and sure enough, there is a lot of research both psychological and also business and marketing research that shows that while this is a well intended concept — it is ultimately a poor practice that can harm your business.

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Episode Links:

The Way I See It by Pete Souza: https://www.focusfeatures.com/the-way-i-see-it

Savage RGB Pro Panel: https://savageuniversal.com/products/led-lights/rgb-pro-panel/

StellaPro LED Lights: https://go.lightandmotion.com/joe

Use the discount code: edelman20 and receive a 20% discount at checkout.

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TOGCHAT Resources

Show Website: https://togchat.com

My Website https://www.JoeEdelman.com

Join the TOGCHAT Photography Group on Facebook https://www.facebook.com/groups/ispphotographers

My calendar of upcoming Live-Online Photography Presentations https://www.joeedelman.com/edu/

I would love to be your PHOTOGRAPHY MENTOR! https://www.joeedelman.com/mentoring-for-photographers/

WANNA SEE MY GEAR? https://tog.chat/gear

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FTC Disclosure: No sponsors have paid for inclusion in this show. I am an Olympus Visionary photographer, a Delkin Image Maker, a TetherTools Pro and a StellaPro Champion of Light. These companies do provide me with various pieces of gear that I frequently discuss or mention, however all words and opinions are my own, and I was not asked to produce this show.

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