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Season 02, Episode 04: EPR: The Brand Owner Perspective
Manage episode 352722628 series 3438102
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Over the past two episodes, we have covered various aspects of Extended Producer Responsibility (EPR), but we have yet to hear from those who are most impacted from this policy principle – the producers themselves. Until now.
In this week’s episode, we talk with Katharina Marquardt, Head of Sustainability and Technical Communications (DACH region) at Procter and Gamble (P&G). We discuss the ever-increasing sustainable packaging demands from consumers, how P&G is responding to those demands, and the biggest impacts, challenges, and opportunities that EPR has on brand owners like P&G.
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