Episode 15: Joanne Masternak on Branding and Trends

Toni Guffei's Podcast

Throughout her 20 year career as a designer, Joanne has held a variety of positions in many areas of the communications industry including: several years as an art director in publishing, lead designer of the ‘business to business’ unit for Western Canada’s largest advertising agency, studio design positions and in-house communications/art department positions within both the private and public sectors. For the last half of those years she has been operating independently, on a per-project/freelance basis, providing truly personalized service and high-level communication directly to valued clientele and select area advertising agencies. In this episode Joanne talks about branding trends and what AI means to the industry and maybe why we should not be so quick to jump on the AI bandwagon. Follow her on LinkedIn: https://www.linkedin.com/in/joanne-masternak