Demystifying Business Podcast Metrics and Strategies w/ Megan Dougherty

Tools of the Podcast Trade

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This episode features savvy digital marketing strategist and co-founder of both One Stone Creative and the Podcasting for Business Conference, Megan Dougherty. Megan has a background in online business development and course creation.
My conversation with Megan range from her debunking the idea that every business needs a podcast to spotlighting the real podcast metrics that matter. Prepare to be amazed as Megan recounts her unexpected journey into the podcasting world and explains why conventional metrics like downloads may not be as crucial as you think.
Follow our conversation, as Megan deciphers the four main podcast blueprints for businesses. Whether it's thought leadership, relationship building, audience engagement, or content, Megan has been there, and done that. She generously shares insider tips from her experience developing and managing podcasts for clients and reveals strategies to ensure you're always producing top-notch content. It's a peek behind the curtain you won't want to miss.
Our enlightening chat concludes with Megan shedding light on the importance of inviting guests to your business podcast. Megan passionately shares how these encounters can be a powerful tool in building fruitful relationships, and reveals her theory on the nine different touch points that can lay the groundwork for a new professional relationship.
She also gives us the lowdown on the significance of unique listeners in podcast metrics. Buckle up for this insightful episode packed with vital tips and tricks to supercharge your podcasting journey especially if your podcast is your business' growth engine.
Connect with Megan: Website |

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Chapters

1. Exploring Tools and Metrics for Podcasting (00:00:00)

2. Podcast Production and Business Podcast Blueprints (00:09:28)

3. Business Podcast (00:15:04)

4. The Significance of Unique Listeners (00:25:57)