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Ways to Use Video to Fuel Your B2B Marketing Strategy
Manage episode 212947780 series 1384539
Content provided by Top 3 For Tech Marketers Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Top 3 For Tech Marketers Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tyler Lessard is the Chief Marketing Officer at Vidyard, where he’s responsible for driving Vidyard's global marketing and partnership strategies, as well as establishing thought leadership in the areas of video and content marketing, data-driven marketing, sales and marketing alignment and customer experience.
Tyler joins Renee Yeager to share his Top 3 Ways to Use Video to Fuel Your B2B Marketing Strategy. During their discussion, Tyler breaks down how to build awareness and interest using top of the funnel videos, how to fuel demand gen efforts in the middle of the funnel to quality and progress opportunities, and how to unleash the power of video to empower your sales team. Renee and Tyler also discuss how to incorporate video as a way to build more person connections and stand out from the competition.
34 episodes
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Manage episode 212947780 series 1384539
Content provided by Top 3 For Tech Marketers Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Top 3 For Tech Marketers Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tyler Lessard is the Chief Marketing Officer at Vidyard, where he’s responsible for driving Vidyard's global marketing and partnership strategies, as well as establishing thought leadership in the areas of video and content marketing, data-driven marketing, sales and marketing alignment and customer experience.
Tyler joins Renee Yeager to share his Top 3 Ways to Use Video to Fuel Your B2B Marketing Strategy. During their discussion, Tyler breaks down how to build awareness and interest using top of the funnel videos, how to fuel demand gen efforts in the middle of the funnel to quality and progress opportunities, and how to unleash the power of video to empower your sales team. Renee and Tyler also discuss how to incorporate video as a way to build more person connections and stand out from the competition.
34 episodes
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Similar to Top 3 For Tech Marketers Podcast
Listen to articles handpicked by our editors, and stay updated on top technology news from TechCrunch.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
The Autoblog Podcast is one of the oldest and most-listened to automotive podcasts anywhere. The show features a rotating panel of editors and guests hosted by Editor-in-Chief Greg Migliore. The gloves come off and the lively discussion has everything from the most important news of the week to the best and worst cars we're driving. The show traditionally wraps with the popular Spend My Money segment. With nearly 700 episodes, the podcast is a must-listen for automotive enthusiasts everywhere.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
Podcast by Mark Phoenix and Ben Hutchings
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continue reading
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continue reading
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