The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Stop Guessing: Craft a Winning Content Strategy By Surveying Your Clients With Hillary Gale Meehan(Ep. 473)
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Content provided by Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You know you need a content strategy. But where do you begin?
In this episode of the Top Advisor Marketing Podcast, host Matt Halloran talks with marketing expert Hillary Gale Meehan about her distinctive approach to content marketing for financial advisors. Hillary’s strategy centers on understanding the needs and preferences of your ideal clients. In this conversation, discover why she advocates for beginning with a client survey to gather valuable data on content consumption habits, financial concerns, and what they value in a financial advisor.
Matt and Hillary discuss:
- How to create an ideal client profile and develop a targeted content strategy that resonates with your audience
- The importance of building an owned audience through email lists
- How to use social media to drive potential clients to valuable resources, such as ebooks and webinars
- The power of having a structured marketing funnel that nurtures leads through a series of trust-building steps
- Why overwhelming potential clients with a premature request for a significant commitment is the kiss of death
- And more
🎉 Our ProudMouth PodBlast Collection is here! Visit our store today!
Resources:
- PodRocket Influence Academy (Enroll for FREE)
- Tool: Absolute Engagement
- Tool: Practice Intel
- Article: Financial Advisor Marketing: How to Create a Voice of Customer Survey by Hillary Gale
- Podcast: The Finance Marketing Podcast
- E-book: “What the [HACK] Are You Thinking” by Mark Hansen
- Top Advisor Marketing Podcast: Start a Podcast To Become the Go-To Advisor in Your Niche With Mark Hansen (Ep. 468)
Connect With Hillary Gale Meehan:
Connect With ProudMouth:
- Thinking about starting your own podcast? Book a call with our Influence Engineers to learn about our done-with-you service
- ProudMouth
- LinkedIn: Matt Halloran
- Twitter: Matt Halloran
- LinkedIn: ProudMouth
- Facebook: ProudMouth
- Twitter: ProudMouth
- YouTube: ProudMouth
About Our Guest:
Hillary Gale Meehan, founder and CEO of Moneta Copy, is a content strategist and copywriter for financial services professionals. She has been featured in MarketWatch, Wealthtender, and Clever Girl Finance, and is the host of The Finance Marketing Podcast, a show that spotlights in-depth conversations on marketing with financial professionals and finance marketing experts.
You can catch her on LinkedIn most weekdays sharing marketing insights and ideas specifically for financial services pros.
300 episodes
Share
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Manage episode 425581915 series 3029244
Content provided by Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You know you need a content strategy. But where do you begin?
In this episode of the Top Advisor Marketing Podcast, host Matt Halloran talks with marketing expert Hillary Gale Meehan about her distinctive approach to content marketing for financial advisors. Hillary’s strategy centers on understanding the needs and preferences of your ideal clients. In this conversation, discover why she advocates for beginning with a client survey to gather valuable data on content consumption habits, financial concerns, and what they value in a financial advisor.
Matt and Hillary discuss:
- How to create an ideal client profile and develop a targeted content strategy that resonates with your audience
- The importance of building an owned audience through email lists
- How to use social media to drive potential clients to valuable resources, such as ebooks and webinars
- The power of having a structured marketing funnel that nurtures leads through a series of trust-building steps
- Why overwhelming potential clients with a premature request for a significant commitment is the kiss of death
- And more
🎉 Our ProudMouth PodBlast Collection is here! Visit our store today!
Resources:
- PodRocket Influence Academy (Enroll for FREE)
- Tool: Absolute Engagement
- Tool: Practice Intel
- Article: Financial Advisor Marketing: How to Create a Voice of Customer Survey by Hillary Gale
- Podcast: The Finance Marketing Podcast
- E-book: “What the [HACK] Are You Thinking” by Mark Hansen
- Top Advisor Marketing Podcast: Start a Podcast To Become the Go-To Advisor in Your Niche With Mark Hansen (Ep. 468)
Connect With Hillary Gale Meehan:
Connect With ProudMouth:
- Thinking about starting your own podcast? Book a call with our Influence Engineers to learn about our done-with-you service
- ProudMouth
- LinkedIn: Matt Halloran
- Twitter: Matt Halloran
- LinkedIn: ProudMouth
- Facebook: ProudMouth
- Twitter: ProudMouth
- YouTube: ProudMouth
About Our Guest:
Hillary Gale Meehan, founder and CEO of Moneta Copy, is a content strategist and copywriter for financial services professionals. She has been featured in MarketWatch, Wealthtender, and Clever Girl Finance, and is the host of The Finance Marketing Podcast, a show that spotlights in-depth conversations on marketing with financial professionals and finance marketing experts.
You can catch her on LinkedIn most weekdays sharing marketing insights and ideas specifically for financial services pros.
300 episodes
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Similar to Top Advisor Marketing Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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…
continue reading
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continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
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continue reading
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…
continue reading
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