Which Agent Attributes Are Important to Sellers?

Toronto Real Estate Podcast with Rene Ahmad

We just wrapped up a retreat in Miami for the top 1% of top-producing agents in the country and I'm excited to share some things I've learned. Today we're discussing what home sellers really look for in an agent.

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I've just finished up at a fantastic retreat so we're filming today's video live from Miami with the Atlantic Ocean behind me. It's a retreat for the top 1% of top-producing agents in the country, and we got to learn quite a bit in four days.

A big topic we addressed is what home sellers want from an agent, and I wanted to share some of this discussion with you. To get a good answer, they actually interviewed more than 10,000 home sellers across the country to ask them what they look for in an agent. As a home seller, these are the things you want to consider when looking for an agent:

1. They want their home sold in a fair amount of time. Basically, time is just as important as the selling price.
2. They want our expertise and for us to tell them honestly what it will take to get their home sold. They want an honest and fair opinion.
3. They want someone who will listen to them and their opinions.
4. They want an agent who will tell them the truth, even when they don't want to hear it. Sometimes, agents have the difficult job of telling the truth, but sellers are definitely looking for the truth in this market.
5. They want a great salesperson, not a friend. Sometimes, we just have to deliver difficult information.
6. They want an agent they feel a strong level of trust with.
7. They want to know that their concerns are being met.

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Sellers want an honest agent they can trust, not a friend.

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These were some of the most common things they found that sellers in North America look for in an agent, based on thousands and thousands of interviews. On our team, we always strive to do the absolute best for our sellers.

I hope you found this information useful. If you have any questions or you're thinking about buying or selling a home, give me a call or send me an email. I'd love to hear from you!