Go offline with the Player FM app!
Multi-Day Series: Growing a Multi-Day B2B Business
Manage episode 359484646 series 2527484
In this first episode of our Multi-Day series with Mat Newton, Ruth Franklin shares her journey to success in the B2B tour business, discussing the importance of having documents in place, creating a succinct pitch deck, connecting with product managers and CEOs on LinkedIn, and making connections and adding value to stand out in a competitive market at trade shows.
- 00:00 š¤ Pick 10 of your "dream clients" to start selling to as a strategy for success in the tour and travel industry.
- 08:09 š” Ruth's journey to success in the B2B tour business is discussed, including the importance of having documents in place and creating a succinct pitch deck to share with prospective partners.
- 13:07 š¤ Use risk assessment and conversation to plan a successful tour and share your lessons with your younger self.
- 19:08 š¤ Connecting with product managers and CEOs on LinkedIn, I generated over 250,000 in revenue and created potential for multi-million dollar revenue stream over the next 10 years.
- 28:16 š¤ Building relationships with businesses takes time and effort, be social and friendly online but keep personal rants to a minimum.
- 33:25 š¤ Connecting with your tourism board and setting up in a coffee shop can help first-time exhibitors get the most out of trade fairs, with potential for 15 current partners, 20 new contacts, and 3 quotations already received.
- 40:22 š¤ Make connections and add value to stand out in a competitive market at trade shows by researching and pre-working, and follow-up emails can help keep the conversation going.
Visit Secret Paradise Maldives
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
327 episodes
Manage episode 359484646 series 2527484
In this first episode of our Multi-Day series with Mat Newton, Ruth Franklin shares her journey to success in the B2B tour business, discussing the importance of having documents in place, creating a succinct pitch deck, connecting with product managers and CEOs on LinkedIn, and making connections and adding value to stand out in a competitive market at trade shows.
- 00:00 š¤ Pick 10 of your "dream clients" to start selling to as a strategy for success in the tour and travel industry.
- 08:09 š” Ruth's journey to success in the B2B tour business is discussed, including the importance of having documents in place and creating a succinct pitch deck to share with prospective partners.
- 13:07 š¤ Use risk assessment and conversation to plan a successful tour and share your lessons with your younger self.
- 19:08 š¤ Connecting with product managers and CEOs on LinkedIn, I generated over 250,000 in revenue and created potential for multi-million dollar revenue stream over the next 10 years.
- 28:16 š¤ Building relationships with businesses takes time and effort, be social and friendly online but keep personal rants to a minimum.
- 33:25 š¤ Connecting with your tourism board and setting up in a coffee shop can help first-time exhibitors get the most out of trade fairs, with potential for 15 current partners, 20 new contacts, and 3 quotations already received.
- 40:22 š¤ Make connections and add value to stand out in a competitive market at trade shows by researching and pre-working, and follow-up emails can help keep the conversation going.
Visit Secret Paradise Maldives
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
327 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.