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Travel Trade Events & Representation

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Manage episode 354901054 series 2527484
Content provided by Tourpreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tourpreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today we discuss travel trade representation with Mark Wright of The Adventure Connection.

Mark is a 30 year plus veteran of the travel industry who now represents tour operators and destination management companies around the World.

Representation is a little understand method in our community and it deserves more attention as a way to grow your tour operation.

Join our free tour operator community!

And become a member for even more content

The Adventure Connection

00:00 Best time for operators to make connections.

05:40 Representation company acts as middleman, connecting operators.

09:44 Investment in shows can be costly for operators, particularly small ones, in terms of both time and money. Representation offers a range of services to help, beyond just attending trade shows.

13:28 Busy pre-event period: clients, meetings, presentations.

14:39 Monitoring meetings, efficient follow-up vital, tailored templates.

17:53 Supply chain and tour operators are affected. Marketing representation helps build relationships and increase business. Fan trips foster product experience and relationships.

21:15 Increased travel to Europe as restrictions ease.

24:49 Tour operators prioritize sustainability in DMC selection.

30:56 Niche identification and ready-made products for operators.

32:06 DMC developed toolkit to improve services.

35:27 Product manager must understand industry, work in product development. Challenging for DMCs to approach them.

40:26 We attend about 6-10 shows per year, including big ones like WCM and ITB, as well as smaller specialist shows. The rise of smaller shows is positive.

42:48 Traditional industry cycle guides timing of activities.

45:07 Need more staff to revive travel industry.

Mentioned in this episode:

Sponsored by Google 'Things to do'

Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google

  continue reading

327 episodes

Artwork
iconShare
 
Manage episode 354901054 series 2527484
Content provided by Tourpreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tourpreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today we discuss travel trade representation with Mark Wright of The Adventure Connection.

Mark is a 30 year plus veteran of the travel industry who now represents tour operators and destination management companies around the World.

Representation is a little understand method in our community and it deserves more attention as a way to grow your tour operation.

Join our free tour operator community!

And become a member for even more content

The Adventure Connection

00:00 Best time for operators to make connections.

05:40 Representation company acts as middleman, connecting operators.

09:44 Investment in shows can be costly for operators, particularly small ones, in terms of both time and money. Representation offers a range of services to help, beyond just attending trade shows.

13:28 Busy pre-event period: clients, meetings, presentations.

14:39 Monitoring meetings, efficient follow-up vital, tailored templates.

17:53 Supply chain and tour operators are affected. Marketing representation helps build relationships and increase business. Fan trips foster product experience and relationships.

21:15 Increased travel to Europe as restrictions ease.

24:49 Tour operators prioritize sustainability in DMC selection.

30:56 Niche identification and ready-made products for operators.

32:06 DMC developed toolkit to improve services.

35:27 Product manager must understand industry, work in product development. Challenging for DMCs to approach them.

40:26 We attend about 6-10 shows per year, including big ones like WCM and ITB, as well as smaller specialist shows. The rise of smaller shows is positive.

42:48 Traditional industry cycle guides timing of activities.

45:07 Need more staff to revive travel industry.

Mentioned in this episode:

Sponsored by Google 'Things to do'

Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google

  continue reading

327 episodes

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