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#12: The Book of Traction (Gabriel Weinberg, Duck Duck Go)

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Manage episode 212004743 series 2391297
Content provided by Jason Acunzo and NextView Ventures. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Acunzo and NextView Ventures or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Gabriel Weinberg, CEO of Duck Duck Go and author of Traction, the book (no connection to this show), shares the story of building a search engine to compete with Google, battle privacy concerns, and gain initial traction with an atypical product. You'll also hear...

1) The framework behind the popular book, Traction: How to get traction and seek explosive growth for your startup ... with an actual plan and purpose. The framework is called "Bullseye."

2) Common pitfalls to avoid when testing various channels and moving through this traction framework, including what timeframe and dollar amount to focus on while testing.

Follow Gabriel @yegg and learn more about the second edition of the book, Traction at tractionbook.com

And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo.

*NEW: Check out the NextView platform of resources for startup traction. Visit nextviewventures.com/platform or subscribe

  continue reading

59 episodes

Artwork
iconShare
 
Manage episode 212004743 series 2391297
Content provided by Jason Acunzo and NextView Ventures. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Acunzo and NextView Ventures or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Gabriel Weinberg, CEO of Duck Duck Go and author of Traction, the book (no connection to this show), shares the story of building a search engine to compete with Google, battle privacy concerns, and gain initial traction with an atypical product. You'll also hear...

1) The framework behind the popular book, Traction: How to get traction and seek explosive growth for your startup ... with an actual plan and purpose. The framework is called "Bullseye."

2) Common pitfalls to avoid when testing various channels and moving through this traction framework, including what timeframe and dollar amount to focus on while testing.

Follow Gabriel @yegg and learn more about the second edition of the book, Traction at tractionbook.com

And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo.

*NEW: Check out the NextView platform of resources for startup traction. Visit nextviewventures.com/platform or subscribe

  continue reading

59 episodes

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