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#19: Rebranding a Startup (Liz Wessel, WayUp)
Manage episode 123012758 series 88895
Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation.
So ... why? What causes that? What influences should you listen to as a founder? And how the heck do you DO it?
That's what we'll explore today.
Follow twitter.com/LizWessel and visit wayup.com to learn more.
For WayUp's hilarious announcement video after their rebrand, check out this video:www.youtube.com/watch?v=iGK5-lVLwjU
And let me know what you think of the show -- tweet me (Jay Acunzo) twitter.com/jayacunzo.
You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch
59 episodes
Manage episode 123012758 series 88895
Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation.
So ... why? What causes that? What influences should you listen to as a founder? And how the heck do you DO it?
That's what we'll explore today.
Follow twitter.com/LizWessel and visit wayup.com to learn more.
For WayUp's hilarious announcement video after their rebrand, check out this video:www.youtube.com/watch?v=iGK5-lVLwjU
And let me know what you think of the show -- tweet me (Jay Acunzo) twitter.com/jayacunzo.
You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch
59 episodes
All episodes
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