Artwork

Content provided by Jason Acunzo and NextView Ventures. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Acunzo and NextView Ventures or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

#19: Rebranding a Startup (Liz Wessel, WayUp)

33:58
 
Share
 

Manage episode 123012758 series 88895
Content provided by Jason Acunzo and NextView Ventures. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Acunzo and NextView Ventures or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation.

So ... why? What causes that? What influences should you listen to as a founder? And how the heck do you DO it?

That's what we'll explore today.

Follow twitter.com/LizWessel and visit wayup.com to learn more.

For WayUp's hilarious announcement video after their rebrand, check out this video:www.youtube.com/watch?v=iGK5-lVLwjU

And let me know what you think of the show -- tweet me (Jay Acunzo) twitter.com/jayacunzo.

You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch

  continue reading

59 episodes

Artwork
iconShare
 
Manage episode 123012758 series 88895
Content provided by Jason Acunzo and NextView Ventures. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Acunzo and NextView Ventures or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation.

So ... why? What causes that? What influences should you listen to as a founder? And how the heck do you DO it?

That's what we'll explore today.

Follow twitter.com/LizWessel and visit wayup.com to learn more.

For WayUp's hilarious announcement video after their rebrand, check out this video:www.youtube.com/watch?v=iGK5-lVLwjU

And let me know what you think of the show -- tweet me (Jay Acunzo) twitter.com/jayacunzo.

You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch

  continue reading

59 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide