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S5 Ep122: How to Make a Mark in the Phygital Commerce of Makeup and Cosmetics With Priyank Shah of Renee Cosmetics

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Manage episode 329920119 series 2436348
Content provided by TRANSFIN. LongShorts with Nikhil Arora and Sharath Toopran and TRANSFIN. Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TRANSFIN. LongShorts with Nikhil Arora and Sharath Toopran and TRANSFIN. Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We speak to Priyank Shah, Co-Founder and Director of Renee Cosmetics, an up-and-coming player disrupting the Indian makeup and cosmetics industry. He walks us through the challenges of creating a phygital commerce company with a differentiated offering in a very competitive sector. Moreover, Priyank walks us through his experiences of building Beardo, his former venture, and how it shaped his journey at Renee. Innovation is the key to success in the beauty and personal care segment, he says, as it helps product experiences resonate with the users. Cultivating on these insights, he aims to lead Renee to newer heights of success, building upon the remarkable growth the company has witnessed recently.
Listen in for an enlightening conversation.
  continue reading

155 episodes

Artwork
iconShare
 
Manage episode 329920119 series 2436348
Content provided by TRANSFIN. LongShorts with Nikhil Arora and Sharath Toopran and TRANSFIN. Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TRANSFIN. LongShorts with Nikhil Arora and Sharath Toopran and TRANSFIN. Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We speak to Priyank Shah, Co-Founder and Director of Renee Cosmetics, an up-and-coming player disrupting the Indian makeup and cosmetics industry. He walks us through the challenges of creating a phygital commerce company with a differentiated offering in a very competitive sector. Moreover, Priyank walks us through his experiences of building Beardo, his former venture, and how it shaped his journey at Renee. Innovation is the key to success in the beauty and personal care segment, he says, as it helps product experiences resonate with the users. Cultivating on these insights, he aims to lead Renee to newer heights of success, building upon the remarkable growth the company has witnessed recently.
Listen in for an enlightening conversation.
  continue reading

155 episodes

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