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Episode #10: Interview with Elyse Mayer (SmashFly) on Lead Nurturing for Recruiting
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This episode Chris Brablc speaks with Elyse Mayer (@ElyseSchmidt), Recruitment Marketing expert and Content Marketing Manager at SmashFly. The conversation covered: Elyse growing up and her love for book reports (2:50), her journey to content marketing (5:20), learning HCM and how marketing can impact it (10:00), transformation happening in recruiting and recruitment marketing (13:10), why lead nurturing is more important to recruiting than marketing (17:00), how to get started with lead nurturing (20:25), personalization and how it fits into lead nurturing (25:50), that automation doesn't need to be impersonal (29:50), the people on social and blogs to follow (32:00)and places to connect with Elyse (37:50). As mentioned by Elyse, here are lists of Twitter profiles to follow: https://twitter.com/SmashFly/lists Read Elyse and the SmashFly Blog: http://blog.smashfly.com/
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