The Power of Storytelling in Sales with Shawn Cook

Transformed Sales

"We should be focused on facilitating buying processes rather than trying to sell."- Shawn Cook

Summary

In this episode of the Transform Sales Podcast, Wesleyne interviews Shawn Matthew Cook, the founder of SMC Sales.

They discuss Shawn's journey into sales, the importance of trust in sales, and how to become a trusted advisor to buyers.

They also explore selling to marketers and the need to align the selling process with the buyer's buying process.

Shawn shares his insights on creating repeatable and scalable sales systems and the power of storytelling in sales.

He also talks about the impact of mentors and the importance of defining and measuring success.

Takeaways

1. Trust is crucial in sales, and salespeople should strive to be trusted advisors to their buyers.
2. To establish trust, salespeople should listen actively and put themselves in the buyer's shoes.
3. Selling to marketers requires understanding their world and aligning the selling process with their buying process.
4. Creating repeatable and scalable sales systems can help B and C players level up and achieve better results.
5. Storytelling is a powerful tool in sales, as it helps buyers remember and connect with the product or service.
6. Having mentors and defining and measuring success are important factors in personal and professional growth.

Chapters

• 00:00 Introduction and Background of Sean Matthew Cook
• 02:28 Building Trust in Sales
• 06:27 Selling to Marketers
• 12:45 Creating Repeatable and Scalable Sales Systems
• 20:49 The Impact of Mentors on Personal and Professional Growth
• 25:30 Conclusion and Contact Information

Connect with Shawn

LinkedIn- linkedin.com/in/shawnsationalcso

Website- b2bsalessuperheroes.com

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Website- TransformedSales.com

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