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Tribe Talkin' Ep 22: What we got wrong on Kiki. Content is King. Mutinex. Branding $ and time in early B2B is a waste.
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In this weeks Tribe Talkin' episode:
- What we got wrong with Kiki: a fair bit. Reflections on our initial reactions, and we discuss their original pitch deck.
- Content is king, and it needs to be done inhouse.
- The value of MMM (Marketing Mix Modelling) for digital channels, and the rise of platforms such as Mutinex.
- Continued low rates of investments into early stage, however big tech companies filling the gap.
- Bootstrapping and being creative will need to be a core skill. A post from Rob Liu sharing some bootstrapping inspiration.
- Elon being Elon. Just wants an extra $80 billion of stock or he'll take his toys somewhere else.
- AI still needs to be supervised, which people killed in Autopilot crashes realise more than most.
- Qantas plunges down to 41st on top branding lists. Triggers conversation about branding more broadly.
- Large amounts of money and time spend on "branding" in early stage B2B is a total waste of time.
- The importance of getting a clear message that makes your ideal customer sit up and take action.
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