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How Insurance Ads Became the Industry Standard
Manage episode 396298001 series 2837543
Content provided by Dan Runcie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Runcie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's been over 10 years since State Farm's first Chris Paul - Cliff Paul ad. It's been over 20 years since GEICO first introduced the gecko. These ads from insurance companies have been the biggest ad campaigns and their impact continues to grow.
I'm joined by Dr. Marcus Collins, who helped develop the Chris Paul - Cliff Paul campaign during his time at Translation. We talked about why there are so many insurance ads, how Chris Paul - Cliff Paul happened, and how its legacy lives on.
This episode is brought to you by Primary Wave, the home for legends. Learn more about how Primary Wave continues to legacy of the biggest artists from yesterday and today at primarywave.com
Make sure you listen in for our new Chartmetric stat of the week!
Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital
Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.
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Manage episode 396298001 series 2837543
Content provided by Dan Runcie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Runcie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's been over 10 years since State Farm's first Chris Paul - Cliff Paul ad. It's been over 20 years since GEICO first introduced the gecko. These ads from insurance companies have been the biggest ad campaigns and their impact continues to grow.
I'm joined by Dr. Marcus Collins, who helped develop the Chris Paul - Cliff Paul campaign during his time at Translation. We talked about why there are so many insurance ads, how Chris Paul - Cliff Paul happened, and how its legacy lives on.
This episode is brought to you by Primary Wave, the home for legends. Learn more about how Primary Wave continues to legacy of the biggest artists from yesterday and today at primarywave.com
Make sure you listen in for our new Chartmetric stat of the week!
Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital
Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.
223 episodes
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We believe that everyone who runs should have a great soundtrack. Not one curated by an algorithm, but one that’s hand-picked by a DJ who runs too. The Runcast with John Richards brings you a dynamic mix of music and inspiration to keep you company and motivate you on your run, no matter what your level.
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continue reading
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continue reading
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Go offline with the Player FM app!
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