SoundCloud and the Future of Superfans

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We hear a lot about superfans and how important they are for an artist, but we rarely see any data to quantify how valuable they actually are.

In this episode, I'm joined by Will Page, author of Pivot and former chief economist at Spotify, to break down his most recent report, Soundcloud Rockonomics. We discuss the company’s Fan Powered Royalties, the user centric model, how artists like Lil Uzi Vert can measure their fans, and the impact on the industry.

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00:00 SoundCloud’s fan-powered royalties

12:17 Lil Uzi Vert’s superfans

20:17 Helping artists nurture superfans

25:14 Streaming fraud

29:09 What the industry can learn from this model

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