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What Taylor Swift's Return to TikTok Means for Universal Music Group

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Manage episode 413340201 series 2837543
Content provided by Dan Runcie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Runcie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On April 11, Taylor Swift’s songs reappeared on TikTok despite the platform's ongoing dispute with her record label, Universal Music Group. This move was made in advance of the release of Taylor’s 11th studio album, The Tortured Poets Department.

On this episode of Trapital, Tatiana Cirisano and I discuss why Swift and UMG don’t see eye-to-eye, competing incentives, who’s in charge at UMG, and more.

00:00 Why we’re not surprised Taylor Swift made this move

07:52 Why Swift and UMG have competing incentives

13:37 What it means for UMG and TikTok moving forward

24:27 Who’s the most powerful person in the music industry?

This episode is brought to you by EVEN, where you buy the art from the artist. Learn more at https://get.even.biz/trapital

Make sure you listen in for our new Chartmetric stat of the week!

Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.

  continue reading

230 episodes

Artwork
iconShare
 
Manage episode 413340201 series 2837543
Content provided by Dan Runcie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Runcie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On April 11, Taylor Swift’s songs reappeared on TikTok despite the platform's ongoing dispute with her record label, Universal Music Group. This move was made in advance of the release of Taylor’s 11th studio album, The Tortured Poets Department.

On this episode of Trapital, Tatiana Cirisano and I discuss why Swift and UMG don’t see eye-to-eye, competing incentives, who’s in charge at UMG, and more.

00:00 Why we’re not surprised Taylor Swift made this move

07:52 Why Swift and UMG have competing incentives

13:37 What it means for UMG and TikTok moving forward

24:27 Who’s the most powerful person in the music industry?

This episode is brought to you by EVEN, where you buy the art from the artist. Learn more at https://get.even.biz/trapital

Make sure you listen in for our new Chartmetric stat of the week!

Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.

  continue reading

230 episodes

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