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Why Celebrity Fast Food Meals Took Off

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Manage episode 389578880 series 2837543
Content provided by Dan Runcie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Runcie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s been 3.5 years since McDonald’s Travis Scott meal, and we still see new celebrity fast food meals all the time.

In this episode, I’m joined by Dr. Marcus Collins, author of “For the Culture,” as we explore how fast food chains like McDonald's bounced back to its partnerships with influential artists and musicians.

Marcus and I discuss McDonald’s history in celebrity fast food partnerships, how other fast food chains have had their own meals, what works what doesn’t, and where things are headed.

03:20 Why McDonald’s partnered with artists.

07:19 McDonald's and the McJordan.

16:39 The impact of social media on celebrity fast food meals.

27:53 The Travis Scott meal.

44:47 How fast food chains partnered with artists.

Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital

Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.

  continue reading

231 episodes

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Why Celebrity Fast Food Meals Took Off

Trapital

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Manage episode 389578880 series 2837543
Content provided by Dan Runcie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Runcie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s been 3.5 years since McDonald’s Travis Scott meal, and we still see new celebrity fast food meals all the time.

In this episode, I’m joined by Dr. Marcus Collins, author of “For the Culture,” as we explore how fast food chains like McDonald's bounced back to its partnerships with influential artists and musicians.

Marcus and I discuss McDonald’s history in celebrity fast food partnerships, how other fast food chains have had their own meals, what works what doesn’t, and where things are headed.

03:20 Why McDonald’s partnered with artists.

07:19 McDonald's and the McJordan.

16:39 The impact of social media on celebrity fast food meals.

27:53 The Travis Scott meal.

44:47 How fast food chains partnered with artists.

Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital

Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.

  continue reading

231 episodes

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