Digital Marketing – performance metrics that drive revenue

Travel Market Life

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10M ago 21:54

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In this episode we speak with Chris Kinlock a Performance Specialist, and Billy Mohan- Senior Performance Analyst, from Journey Hospitality about the changes in performance marketing and how the industry can get a better grasp over the opportunities for digital channels and what actually works.

The pair give a frank insight to how to assess true performance and why fixed budgets needs to be abandoned in favour for performance-based. We talk through;

How and where Google is delivering for hotels
Considering investment and budget in digital marketing
The essential data and tracking for effective measurement of ROI
And the role of brand campaigns

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