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72. INTERVIEW: Kenny Jacobs, ex-Ryanair CMO
Manage episode 297279675 series 1153048
Content provided by Travel Massive Podcast and Travel Massive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travel Massive Podcast and Travel Massive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this new series, which you can find alongside the weekly updates, Kevin O'Shaughnessy (CityHook, Travel Massive Dublin) interviews execs from inside the engine room of the travel industry.
Kenny Jacobs headed marketing for Ryanair from 2013 to 2020 and was part of the leadership which led to an incredible overhaul in their technology and brand. Hear about how Ryanair does things differently when it comes to selling fares, messaging and positioning. In our CMO series, we ask what the execs expect to see on their dashboards — what it takes to run the business from their perspective.
95 episodes
Share
Manage episode 297279675 series 1153048
Content provided by Travel Massive Podcast and Travel Massive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travel Massive Podcast and Travel Massive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this new series, which you can find alongside the weekly updates, Kevin O'Shaughnessy (CityHook, Travel Massive Dublin) interviews execs from inside the engine room of the travel industry.
Kenny Jacobs headed marketing for Ryanair from 2013 to 2020 and was part of the leadership which led to an incredible overhaul in their technology and brand. Hear about how Ryanair does things differently when it comes to selling fares, messaging and positioning. In our CMO series, we ask what the execs expect to see on their dashboards — what it takes to run the business from their perspective.
95 episodes
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