Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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926: Nicole Wingard and Mike Chambers | The Best Marketing Strategy Ever
Manage episode 425322033 series 2890804
Content provided by Travis Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What's up, #SmashArmy?!
Join me for a two-hour deep-dive into one of the most viral marketing campaigns of the year and one of the most successful rebrands I've ever seen.
Today, I'm making friends with Nicole Wingard and Mike Chambers.
Nicole is best known as "Nicole the intern" who went viral for creating 60 days of video content for the brand Mixoloshe to "prove to her boss that smashing a can is more effective than his entire marketing strategy."
Safe to say she was successful.
Mixoloshe grew from 0 to 500K followers in less than 60 days, and sales exploded, culminating in a full rebrand of the non-alcoholic beverage company, now (appropriately) called SMASHD. She also got promoted to "Chief Smash Officer."
Mike is the CMO turned CEO of SMASHD who worked with Nicole to craft this incredible campaign.
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904 episodes
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Manage episode 425322033 series 2890804
Content provided by Travis Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What's up, #SmashArmy?!
Join me for a two-hour deep-dive into one of the most viral marketing campaigns of the year and one of the most successful rebrands I've ever seen.
Today, I'm making friends with Nicole Wingard and Mike Chambers.
Nicole is best known as "Nicole the intern" who went viral for creating 60 days of video content for the brand Mixoloshe to "prove to her boss that smashing a can is more effective than his entire marketing strategy."
Safe to say she was successful.
Mixoloshe grew from 0 to 500K followers in less than 60 days, and sales exploded, culminating in a full rebrand of the non-alcoholic beverage company, now (appropriately) called SMASHD. She also got promoted to "Chief Smash Officer."
Mike is the CMO turned CEO of SMASHD who worked with Nicole to craft this incredible campaign.
Follow Travis on:
– IG 👉🏻 instagram.com/travischappell
– FB 👉🏻 facebook.com/traviscchappell
– Twitter 👉🏻 twitter.com/traviscchappell
– Pinterest 👉🏻 pinterest.com/travischappellpod
Subscribe to Travis Makes Friends on Apple Podcasts and Spotify, and don’t forget to leave a 5-star rating!
Our Sponsors:
* Check out Mint Mobile: www.mintmobile.com
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
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Similar to Travis Makes Friends
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
…
continue reading
This famously is the year of elections. So the Stephanomics feed has been taken over by our bonus series, Voternomics. It’s a weekly look at the way geopolitics - and elections - are upending the longstanding assumptions of policymakers and business people around the world. Hosted by Stephanie Flanders, head of Bloomberg Economics and former BBC economics editor, former government advisor Allegra Stratton and Opinion columnist and author Adrian Wooldridge.
…
continue reading
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…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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