Lessons from an Instagram Star’s Failed Tour

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Manage episode 225922924 series 1301465
By BBC and BBC World Service. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Caroline Calloway built a huge audience on Instagram by posting fairy tale pictures of life as a university student in England, mixing romance and adventure with a dash of personal revelation and grit. But she recently found herself on the receiving end of a wave of abuse after she cancelled a tour of “creativity workshops”. It’s prompted a discussion about influencers – social media stars who have a lot of cultural clout and can often make a lot of money. But what happens when they let down their fans? Reporter: Anisa Subedar Presenter: Mike Wendling (Photo: Caroline Calloway. Credit: Instagram/Caroline Calloway)

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