Jesse Wilson – Juries Are Persuaded by Victors, Not Victims

Trial Lawyers University

No matter the case, no matter the client, you need a compelling story to convince the jury to award damages.

“You want that million dollars?” asks jury trial consultant Jesse Wilson. “Tell me the ‘try’ story. Tell me how somebody is trying to overcome their pain.” In this conversation with host Dan Ambrose, Jesse describes how this approach yields results. In one case he consulted on, a plaintiff who had been injured in a car wreck – and even gone back to work – got a $2.5 million settlement, after initially only being offered $80,000.

Jesse calls his tactic the “victim-to-victor” approach, and he’ll teach it at the upcoming TLU Vegas. Those who sign up should be prepared for an interactive experience – Jesse’s a Juilliard-trained actor who borrows from his theater background so that participants will “understand and not intellectualize the process.”

Train and Connect with the Titans

☑️ Jesse Wilson | Tell The Winning Story | Email | X | Facebook | LinkedIn | YouTube | Instagram | TikTok

☑️ Jesse’s Book: Witness Preparation: How to Tell the Winning Story

☑️ TLU VEGAS

☑️ Trial Lawyers University Website

☑️ TLU On Demand Instant access to live lectures, case analysis, and skills training videos

☑️ TLU on X | Facebook | Instagram | LinkedIn

☑️ Subscribe Apple Podcasts | Spotify | YouTube

Episode Snapshot

• Jesse Wilson’s path from Juilliard to Colorado prisons to courtrooms
• Why his “victim-to-victor” approach can maximize damages
• How he breaks a direct examination into three acts
• What four-letter word you and your client can never say
• What you’ll learn from Jesse at TLU Vegas

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