Michael Cowen – Motivate The Jurors To Be The Heroes of The Story

Trial Lawyers University

The jury doesn’t care if you make money or not. Your trial story has to be the story of what the defendant did wrong and then you need to motivate the jury to do something great.

In this episode of Trial Lawyers University, Dan Ambrose is joined by the-one-and-only Michael Cowen. Michael is a renowned truck accident trial lawyer, the founding partner of Cowen Rodriguez Peacock, the creator and host of the popular and award-winning Trial Lawyer Nation podcast, as well as a published author, sought-after speaker and host of Cowen’s Big Rig Boot Camp, an annual CLE Trucking Law Seminar.

Tune in to hear Michael share how he “elicits principles” during voir dire, how to craft your opening so that the jury concludes that the defense is the bad guy, why you need to “anchor early” when talking about money, and why you need your plaintiff to tell their story of hope and resilience.

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Episode Snapshot

• Michael Cowen’s journey to becoming a trial lawyer
• Michael’s trial prep process, starting 90 days before trial
• Focus group considerations
• Voir dire philosophy
• Approach to opening statements and key things to accomplish
• Direct examination, order of proof, and sequencing of witnesses
• Prepping the plaintiff and whether to put the plaintiff on the stand
• Michael’s strategies on cross-examining defendants
• Closing arguments and motivating the jurors

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