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Can We Count on Audience Metrics?
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When? This feed was archived on November 25, 2021 20:09 (). Last successful fetch was on December 18, 2019 14:27 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 225324762 series 2076943
How do we measure the reach and impact of online journalism? Does audience data belong in the newsroom? The meaning of audience metrics is often unclear, but their effects on business and editorial decisions are very real (pivot to video, anyone?). Chris Moran, The Guardian's strategic projects editor, talks to Emily about building analytics tools for journalists, navigating misleading numbers, and working in a newsroom that is "data-driven, but not data-led."
22 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on November 25, 2021 20:09 (). Last successful fetch was on December 18, 2019 14:27 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 225324762 series 2076943
How do we measure the reach and impact of online journalism? Does audience data belong in the newsroom? The meaning of audience metrics is often unclear, but their effects on business and editorial decisions are very real (pivot to video, anyone?). Chris Moran, The Guardian's strategic projects editor, talks to Emily about building analytics tools for journalists, navigating misleading numbers, and working in a newsroom that is "data-driven, but not data-led."
22 episodes
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