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Podcasting In Business: Shaun Raines Guest Appearance on Refresh Friday
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Shaun Raines, CEO and Founder, of Hired Guns Agency, joined Jeff and Alex for an episode of Refresh Friday where they discussed the ins and outs of podcasting. This experienced team of podcasters shared insights on how to transform your office, whether at home or work, into a podcast studio without splurging on high-end gear. Shaun shared his own trials and successes regarding equipment, revealing how a simple lighting setup and a decent microphone can elevate your content from amateur to professional. Plus, we tackled post-production revolutionized by AI, as platforms like Descript and Riverside become the unsung heroes of podcasting adventures.
Podcasting is a powerful marketing tool and should likely be a primary anchor for your companies content strategy. Enjoy this episode.
Chapters
1. Podcasting Tips and Equipment Discussion (00:00:06)
2. Podcast Tech and Equipment Recommendations (00:10:44)
3. Basic Lighting Setup for Web Calls (00:18:01)
4. Creating Thought Leadership Content for Businesses (00:29:07)
5. Content Creation Marketing and Budgeting (00:35:46)
6. Navigating Changes in Digital Marketing (00:41:27)
7. Improving Website Provider Performance Through SEO (00:47:53)
8. SEO Strategies and Sales Department Alignment (00:55:14)
9. Reconnecting and Appreciating Legacy Brands (01:04:26)
2 episodes
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