133. Executive Excellence: CEO Mindset Strategies [Carmen Reed-Gilkison]

Trusted Authority - The Podcast

We’re seeing more and more executives and experts stepping out of corporate and into entrepreneurship. For some it’s a choice, for others its a necessity. Whatever camp you may be in, your mindset is what either gets you to where you want to be or not. And whilst it’s often thought of a woohoo topic, today we’re shedding some light on what a true CEO mindset is all about, no matter if you’re an employee, entrepreneur or someone who’s on a cross road. We’re joined by Carmen Reed Wilkinson who gives us a mini masterclass in how to start, fix up (as he calls it) and scale a knowledge / service based business. Carmen Reed-Gilkison is an Online Business Manager, a Whole Person Certified Coach with over 25+ years of marketing experience, and the co-founder of Encore Empire. Carmen specializes in mindset in entrepreneurship and marketing. Carmen and her business partner, Deirdre Harter, teach their clients the business of business through their year-long coaching programs with the goal of helping ambitious women scale their service-basedbusinesses without all the guesswork. Just as no two people are the same, no two businesses are the same. For that reason, they don’t believe in making their clients fit into cookie-cutter frameworks. They work with female B2B service providers & consultants providing holistic business coaching & mentoring where they help build the strategies, systems, and support their clients need to create more consistent revenue while getting back their time. Both Carmen and Deirdre believe in providing easy access to the experts, which is why they have set out to provide high-touch programs where their clients have direct access to them five days a week. The Encore Empire programs not only focus on optimizing your online presence, sales, marketing, productivity, mindset, and systems, but they do so while teaching clients how to step into the role of CEO. They teach them how to track the metrics that matter to help inform decisions and understand how to evaluate opportunities going forward to determine whether or not they should pursue them. Carmen takes us behind the scenes on Which traits to focus on when you step into a business vs scale it The truth of getting your first and next client Best practise marketing that works, today and tomorrow How to overcome the fear of putting yourself out there Ways to build and monetise a community, also when you start from scratch, without being overwhelmed or feel sleazy about it … and a whole lot more. Learn more about Encore Empire:: Download your Free resource: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at