))
The Tylenol murders and the trust recovery
Manage episode 385395745 series 3509774
Content provided by OneTrust. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OneTrust or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Over three days in the fall of 1982, seven healthy people in the Chicago area died suddenly. At first, medical examiners were baffled but soon realized all the victims had taken Extra-Strength Tylenol capsules. Public trust in the medication vanished overnight. Johnson & Johnson, the makers of Tylenol, had to act fast if they wanted to save lives and their product.
This season we’ve been sharing stories about companies and organizations that made mistakes and lost public trust. In this episode, we’re looking at a company that did nothing wrong but had to find a way through a crisis to rebuild trust.
Veteran Chicago news reporter Phil Rogers recalls how the Tylenol Murders terrified the nation and how Johnson & Johnson managed the crisis. OneTrust’s Chief Trust Architect, Andrew Clearwater, examines how Johnson & Johnson defied the odds and actually strengthened trust in their brand.
6 episodes
Share
