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Truth In This Art Podcast - Your Source for Conversations with Artists, Innovators, Creatives & Cultural Leaders
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Alex Farkas, Artist & Gallery Director: The Genesis & Journey of UGallery
Manage episode 412797057 series 2860866
Content provided by Rob Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
๐๏ธ In this episode of "The Truth in This Art," host Rob Lee interviews Alex Farkas, co-founder and gallery director of UGallery. They discuss Alex's upbringing in an artistic community, his education, and the inception of UGallery. Alex reflects on UGallery's evolution, from supporting student artists to curating established and emerging talents. He emphasizes the importance of storytelling, human connection, and adapting to online trends in the art market. Alex also offers advice to artists on perseverance and finding the right gallery fit. The conversation touches on personal growth, the significance of showing up, and the value of understanding one's audience, whether in art or business.
Episode Content:
- Introduction and Background (00:00:00) ๐ Alex Farkas introduces himself and shares his upbringing in an artist community, his education, and the inception of UGallery.
- Influences of Upbringing on UGallery (00:04:34) ๐ฉโ๐จ Alex discusses how his mother's work ethic and self-funding influenced his approach to UGallery's growth and sustainability.
- Human Connection and Art (00:14:54) ๐ฌ The importance of personal connection in the digital art marketplace and the role of storytelling in connecting people with art.
- Discovering New Artists and Ensuring Success (00:19:25) ๐ผ๏ธ The process of discovering new artists, including early challenges and the shift to recruiting artists online, and the importance of quality photography for success in the digital art market.
- Finding New Artists and Referrals (00:21:02) ๐ Alex discusses the process of finding new artists, including online searches, artist referrals, and a call for art.
- Marketing Efforts and Gallery Redesign (00:24:49) ๐ข Alex discusses the shift towards marketing efforts, the gallery redesign, and the focus on creating and sharing content.
- Understanding the Customer and Measurable Marketing (00:31:25) ๐ The importance of understanding the customer, marketing efforts, and the shift towards measurable marketing strategies are discussed.
- Transformations in the Online Art World (00:37:45) ๐ Alex reflects on the impact of online businesses like Amazon, changes in art buyer expectations, and the need for continuous improvement in the online art market.
- Advice for artists in finding success (00:45:03) ๐ก Suggestions and advice for artists to improve their art-making process and find the right platform for their work.
Key Takeaways:
1. Embrace the power of storytelling and human connection to succeed in the art market.
2. Adaptability to online trends is crucial for the evolution and growth of art platforms.
3. For artists, perseverance and finding a gallery that aligns with your work are key to success.
4. Understanding your audience is essential in both art and business for personal growth and engagement.
Website and Social Media Links:
Website: www.ugallery.com
X: @FarkasForNow
LinkedIn: Alex Farkas
If you enjoyed this insightful conversation with Alex Farkas and want to learn more about his work and UGallery, please take a moment to visit their website and follow them on social media. Your support makes a huge difference in promoting the arts and the artists featured on UGallery.
๐Don't forget to rate and review this episode of "The Truth in This Art." Your feedback helps us grow and improve, and it's always great to hear what you think.๐
Lastly, if you love what we're doing and want to help us keep the lights on, consider supporting our Patreon. Every contribution goes a long way in helping us continue to bring you engaging conversations with the movers and shakers in the art world. Thank you for listening, and thank you for your support! ๐
This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.
If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.
Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart
Original music by Daniel Alexis Music with additional music from Chipzard.
Episode illustration by Alley Kid Art.
About "The Truth In This Art"
"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.
Connect with me:
Support the show:
Merch from Redbubble | Make a Donation
โ Support this podcast โ740 episodes
Share
Manage episode 412797057 series 2860866
Content provided by Rob Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
๐๏ธ In this episode of "The Truth in This Art," host Rob Lee interviews Alex Farkas, co-founder and gallery director of UGallery. They discuss Alex's upbringing in an artistic community, his education, and the inception of UGallery. Alex reflects on UGallery's evolution, from supporting student artists to curating established and emerging talents. He emphasizes the importance of storytelling, human connection, and adapting to online trends in the art market. Alex also offers advice to artists on perseverance and finding the right gallery fit. The conversation touches on personal growth, the significance of showing up, and the value of understanding one's audience, whether in art or business.
Episode Content:
- Introduction and Background (00:00:00) ๐ Alex Farkas introduces himself and shares his upbringing in an artist community, his education, and the inception of UGallery.
- Influences of Upbringing on UGallery (00:04:34) ๐ฉโ๐จ Alex discusses how his mother's work ethic and self-funding influenced his approach to UGallery's growth and sustainability.
- Human Connection and Art (00:14:54) ๐ฌ The importance of personal connection in the digital art marketplace and the role of storytelling in connecting people with art.
- Discovering New Artists and Ensuring Success (00:19:25) ๐ผ๏ธ The process of discovering new artists, including early challenges and the shift to recruiting artists online, and the importance of quality photography for success in the digital art market.
- Finding New Artists and Referrals (00:21:02) ๐ Alex discusses the process of finding new artists, including online searches, artist referrals, and a call for art.
- Marketing Efforts and Gallery Redesign (00:24:49) ๐ข Alex discusses the shift towards marketing efforts, the gallery redesign, and the focus on creating and sharing content.
- Understanding the Customer and Measurable Marketing (00:31:25) ๐ The importance of understanding the customer, marketing efforts, and the shift towards measurable marketing strategies are discussed.
- Transformations in the Online Art World (00:37:45) ๐ Alex reflects on the impact of online businesses like Amazon, changes in art buyer expectations, and the need for continuous improvement in the online art market.
- Advice for artists in finding success (00:45:03) ๐ก Suggestions and advice for artists to improve their art-making process and find the right platform for their work.
Key Takeaways:
1. Embrace the power of storytelling and human connection to succeed in the art market.
2. Adaptability to online trends is crucial for the evolution and growth of art platforms.
3. For artists, perseverance and finding a gallery that aligns with your work are key to success.
4. Understanding your audience is essential in both art and business for personal growth and engagement.
Website and Social Media Links:
Website: www.ugallery.com
X: @FarkasForNow
LinkedIn: Alex Farkas
If you enjoyed this insightful conversation with Alex Farkas and want to learn more about his work and UGallery, please take a moment to visit their website and follow them on social media. Your support makes a huge difference in promoting the arts and the artists featured on UGallery.
๐Don't forget to rate and review this episode of "The Truth in This Art." Your feedback helps us grow and improve, and it's always great to hear what you think.๐
Lastly, if you love what we're doing and want to help us keep the lights on, consider supporting our Patreon. Every contribution goes a long way in helping us continue to bring you engaging conversations with the movers and shakers in the art world. Thank you for listening, and thank you for your support! ๐
This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.
If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.
Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart
Original music by Daniel Alexis Music with additional music from Chipzard.
Episode illustration by Alley Kid Art.
About "The Truth In This Art"
"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.
Connect with me:
Support the show:
Merch from Redbubble | Make a Donation
โ Support this podcast โ740 episodes
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Similar to Truth In This Art Podcast - Your Source for Conversations with Artists, Innovators, Creatives & Cultural Leaders
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