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1 - If I open a hotel marketing email twice, am I twice as likely to buy?
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You’ve seen it a hundred times. Within each email campaign is a group of people who don’t just open your email, they open it again and again and again. But what happens after those opens? Are repeat openers more likely to transact than those who do so just once? Here’s what we found. Text version: http://www.ryansolutions.com/blog/2016/email-behavior-vs-transactions/ More details: http://www.ryansolutions.com/
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