It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Focus on the psychology of selling not the technology of selling.
Manage episode 234042093 series 2091651
Content provided by Turn Advertising Into Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Turn Advertising Into Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This will probably be a very controversial podcast. A lot of my friends have technology companies and I am certainly not hating on them. But every day we see prospective clients come to us and they are using the latest technology and can tell you everything about it and yet their sales are struggling. The fastest way to grow a business is focusing on the psychology of selling. --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
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Manage episode 234042093 series 2091651
Content provided by Turn Advertising Into Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Turn Advertising Into Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This will probably be a very controversial podcast. A lot of my friends have technology companies and I am certainly not hating on them. But every day we see prospective clients come to us and they are using the latest technology and can tell you everything about it and yet their sales are struggling. The fastest way to grow a business is focusing on the psychology of selling. --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
…
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Similar to Turn Advertising Into Business Growth With Charles Kirkland
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
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