))
The Story of New Coke
Manage episode 289099558 series 2903034
Content provided by Sam Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In 1985 Coke made a product change that many considered to be "the worst marketing decision in history", when they changed their original soft drink recipe after 99 years to compete with rival Pepsi. In this episode we explore why the decision was made and how it actually helped Coke become the number one soft drink despite its failure. Turn on your Flux Capacitors, grab your Gremlins and pack yourself a Watchmacallit because we're going BACK to 1985...this is the story behind New Coke.
17 episodes
Share
