ubu pod S2E6: Kristi Soomer

ubu pod

Ever wonder about your clothing before it got to your closet? I had a great conversation with Kristi Soomer, the CEO of Encircled. We talked about slow fashion, about how to tell if a brand is actually sustainable or greenwashing, about visibility and vulnerability.

Kristi is the founder and CEO of Encircled. A line of innovative, sustainable and versatile womenswear based in Toronto and retailed exclusively online. A former management consultant who virtually lived in airports, Kristi started Encircled with the dream of helping women do more with less in their wardrobes. Frustrated with the lack of versatile and stylish travel clothing, she started designing it. With no fashion background and little capital, she launched her online store in 2012. Today, Encircled has a beautiful studio in the Junction Triangle area of Toronto, a team of 14, and makes all of its clothing within 60km of their studio.
Encircled has been featured in publications like FASHION magazine, NOW Magazine, The Globe and Mail, and Apartment Therapy. Encircled is also a certified B Corporation, and winner of the StartUp 50 Fastest Growing companies in Canada in 2018. In 2018, Kristi was named to the Clean50, a list honouring the top contributors to clean capitalism and positive environmental impact through business in Canada. Kristi holds a degree in Finance from the University of Western Ontario, and an MBA from Queen’s University.

Website: https://www.encircled.ca
Instagram: https://www.instagram.com/encircled_
Twitter: https://www.twitter.com/encircled
Facebook: https://www.facebook.com/getencircled
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Tarot Readings are here! Last year they sold out, so don't miss out!I also want to remind you to get on my newsletter, if you're not already! My new program is open! Thriving Visibility is for entrepreneurs who want to be confidently authentic without the bullshit.

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Head over to www.ubuskills.com to learn more about my work as a speaking, visibility and confidence expert.

I'm also a musician! All of the music on the podcast is my own, and you can stream everything on your favourite platform, or purchase your faves on my Bandcamp site.

Intro Music: "Detroit" from how we think about light
Ad Music: "Trees Leave Shadows in the Park" from how we think about light (cover of a Mark Vogelsang song)
Outro Music: "Sprout Through The Load" from See Your Midnight Breath in the Shipyard

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