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Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO

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Manage episode 177809904 series 1192049
Content provided by JP Kuehlwein and Wolf Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JP Kuehlwein and Wolf Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … Continue reading
  continue reading

32 episodes

Artwork
iconShare
 
Manage episode 177809904 series 1192049
Content provided by JP Kuehlwein and Wolf Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JP Kuehlwein and Wolf Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … Continue reading
  continue reading

32 episodes

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