Ep 26: The One Where We Talk About UGC (User Generated Content) Unbranded podcast

Ep 26: The One Where We Talk About UGC (User Generated Content)

4M ago 49:38

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Show Notes

00:00:00 - 00:02:27 | Introduction

Welcome back! Sian Horn is hosting this week's episode.
Topic introduction: User Generated Content (UGC).
Brief overview of UGC and its importance in modern marketing.

00:02:27 - 00:11:54 | Segment 1: What Pisses You Off?

Jen: Challenges in finding authentic UGC. Mention of using Billo for UGC.
- Billo
Judie: Previous unsuccessful attempt with UGC and its potential.
Jay: Importance of authenticity in UGC fitting brand persona.
Sian: UGC as an established marketing strategy. Discussing famous UGC examples:
- Stanley Cup in the burnt car
- Fleetwood Mac Ocean Spray skateboard video

00:11:54 - 00:17:37 | Segment 2: UGC Agencies/Platforms - Would You Use Them?

Judie: Value in tried and tested UGC platforms.
Jay: Depends on the product/business needs.
Discussion on paid vs. unpaid UGC. Jen’s experiences with content creation and compensation.
Sian: Conversation with Dev Skehan on faceless vs. face UGC.

00:17:37 - 00:45:19 | Segment 3: Teach Me Something New

Jen: Avoid double-sided marketplaces for scaling beyond six figures.
- Examples: Uber, Airbnb
Judie: Question on montage vs. voice-over content performance.
Jay: Importance of sound quality and taking professional feedback.
Sian: Ensuring clear agreements in writing and giving creators creative freedom.
- References to Steven Bartlett's podcast and live podcast 'The Entrepreneur Experiment' with Peter Coppinger.
- Steven Bartlett
- The Entrepreneur Experiment
- Peter Coppinger
- Teamwork
Discussion on de-influencing and managing negative engagement.

00:45:19 - 00:49:02 | Segment 4: Podcast Sponsorship and Guests

Discussion about Jimmy Carr on 'Diary of a CEO' and potential comedic guests for the podcast.

00:49:02 - 00:49:38 | Outro

Call to action: Sponsorship opportunities and contact information.
Reminder to like, subscribe, and tune in next week!

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