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Ep 33: The One Where We Talk Pricing
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Welcome to Episode 33 of the Unbranded Podcast, where we delve deep into the nuances of client pricing and the impacts and implications of pricing transparency. This episode, hosted by Jen, explores various perspectives on the topic, with valuable insights from our guests. Unfortunately, Sian is out this week due to illness, but the discussion continues with vibrant input from our other hosts.
Episode Timestamps:
- 00:00:00 - 00:01:58: Introductions and Welcome
- Host introductions and a quick welcome.
- Jen introduces this week’s topic, stemming from her video about pricing transparency at her agency, Lemon7.
- Watch Jen’s Pricing Video.
- 00:01:58 - 00:14:04: Thoughts On Pricing Transparency
- Jay appreciates the concept of transparency, discussing the strategic use of "Starting from" in pricing.
- Judie endorses clear pricing visibility as beneficial for business comparisons, discussing "intuition pricing" and strategic high pricing.
- Jen reflects on the direct feedback from pricing transparency, including responses to proposal rejections.
- The Production Company Pricing
- The Production Company Instagram
- 00:14:04 - 00:29:29: Risks/Worry With Pricing Transparency
- Jay shares experiences from his donut shop and the competitive insights gained from transparent pricing.
- Jen provides insights from her consulting days, understanding competitive pricing landscapes.
- Judie contemplates implementing transparent pricing in her training courses, referencing Everlane for its transparency.
- Take Nine Studio Instagram
- 00:29:29 - 00:40:02: Teach Me Something New
- Jay discusses the potential of AI in voiceovers with examples from Artlist and Eleven Labs.
- Judie explores new features in Google Calendar that facilitate appointment scheduling.
- Jen reflects on personal accountability in business, inspired by the documentary Sprint on Netflix.
- 00:40:02 - 00:40:21: Outro
- Closing remarks and reminders to subscribe, like, and share the podcast.
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