Ep 35: Storytelling For Business Unbranded podcast

5h ago 37:57

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Podcast Rundown

This week’s topic is ‘Storytelling for Business’
Discusses why storytelling is important, how businesses can use stories to engage their audiences, and pitfalls to avoid.
Shares an experiment on how stories can increase the perceived value of a product.

Segment 1: Why Do You Think Storytelling Is Important in Business?

00:02:19 - 00:03:14: Jen highlights the psychological importance of storytelling, mentioning Apple's success in this area.
00:03:14 - 00:04:43: Jay emphasizes that stories resonate with people, citing Nike and Jameson Whiskey as examples.
00:04:43 - 00:05:58: Sian stresses the necessity of a story for emotional connection and effective branding.
00:05:58 - 00:07:03: Judie mentions using Pixar's story spine in workshops.

Segment 2: What Do You Do To Help Your Clients Tell More Engaging Stories?

00:07:03 - 00:08:05: Jay focuses on the importance of a strong foundation and knowing the 'why'.
00:08:05 - 00:10:40: Jen talks about structuring clients' stories.
00:10:40 - 00:12:41: Sian encourages not to be too hard on oneself and considers podcasts as a storytelling medium.

Segment 3: Pitfalls/Things to Avoid When Telling Stories

00:12:41 - 00:13:29: Sian advises knowing your story before creating a brand.
00:13:29 - 00:15:33: Jen discusses the six-word story and how to structure stories effectively.
00:15:33 - 00:17:36: Jay emphasizes the need to capture the audience with a compelling story.
00:17:36 - 00:20:41: Panel discusses the importance of hooks in campaigns and how no story is truly unique.
00:20:41 - 00:22:35: Judie mentions TED Talks for storytelling advice and the significance of conflict in stories.
00:22:35 - 00:25:07: Jen and Judie discuss Tim Urban’s TED Talk and the synchronization effect of storytelling on the brain.
00:25:07 - 00:32:04: Jay and the panel talk about various media examples that illustrate effective storytelling.

Segment 4: Teach Me Something New

00:32:04 - 00:33:10: Judie talks about Derek Thompson's TED Talk on mixing familiar and new elements in storytelling.
00:33:10 - 00:34:23: Jay compares different movies with similar storylines and emphasizes research.
00:34:23 - 00:35:59: Jen discusses future-proofing a story and recommends the book "A Secret History of Brands".
00:35:59 - 00:35:59: Sian advises seeking help if you struggle with storytelling and the importance of trademarking.

Outro

00:35:59 - 00:37:57: Thank you for listening! Don't forget to like, subscribe, and share. See you next week!

Links/People Mentioned

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