The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Manage episode 422035158 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it was about time that I caught up with the CEO of Lions, Simon Cook, to discuss why creativity matters.
The conversation ranges from how can you make the case for creativity in business while budgets are strained, to what you can expect this year from Cannes Lions.
Timestamps
- 00:00 - Start
- 01:37 - Origins of Cannes Lions
- 03:38 - The scale of Cannes Lions
- 05:19 - Creative marketer of the year
- 07:16 - State of the Nation research
- 09:30 - Friction between agencies and clients
- 12:47 - Jon’s two Cannes Lions with Lucozade
- 15:15 - The return of humour at Cannes
- 17:46 - Trends and themes for Cannes Lions 2024
- 18:39 - Will we see an AI category at Cannes?
- 20:01 - Big names at Cannes Lions 2024
- 21:14 - Cannes for creative effectiveness, or just celebrating the craft?
- 23:56 - Cannes embracing creators
- 25:27 - Jon’s pitch for a low budget category
- 27:57 - Advice on how to win a Lion
- 30:20 - How Simon Cook got the CEO job at Cannes Lions
- 32:40 - Challenges Simon has faced as CEO
- 35:09 - Dealing with criticism of Cannes Lions
- 37:02 - The Cannes Lions legacy
- 38:06 - Simon’s proudest moment
140 episodes
Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Share
Manage episode 422035158 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it was about time that I caught up with the CEO of Lions, Simon Cook, to discuss why creativity matters.
The conversation ranges from how can you make the case for creativity in business while budgets are strained, to what you can expect this year from Cannes Lions.
Timestamps
- 00:00 - Start
- 01:37 - Origins of Cannes Lions
- 03:38 - The scale of Cannes Lions
- 05:19 - Creative marketer of the year
- 07:16 - State of the Nation research
- 09:30 - Friction between agencies and clients
- 12:47 - Jon’s two Cannes Lions with Lucozade
- 15:15 - The return of humour at Cannes
- 17:46 - Trends and themes for Cannes Lions 2024
- 18:39 - Will we see an AI category at Cannes?
- 20:01 - Big names at Cannes Lions 2024
- 21:14 - Cannes for creative effectiveness, or just celebrating the craft?
- 23:56 - Cannes embracing creators
- 25:27 - Jon’s pitch for a low budget category
- 27:57 - Advice on how to win a Lion
- 30:20 - How Simon Cook got the CEO job at Cannes Lions
- 32:40 - Challenges Simon has faced as CEO
- 35:09 - Dealing with criticism of Cannes Lions
- 37:02 - The Cannes Lions legacy
- 38:06 - Simon’s proudest moment
140 episodes
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Similar to Uncensored CMO
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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