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Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
Manage episode 428097011 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Communications Officer of Manchester United, one of the most high-pressure jobs in the world. In this episode I talk to Ellie about what it takes to drive success at the very top of your game.
Timestamps
- 00:00 - Intro
- 00:48 - Celebrating Southampton FC
- 03:12 - Ellie’s marketing background
- 07:29 - Virgin Media campaign with Usain Bolt
- 12:09 - Why Ellie moved to Formula 1
- 15:12 - How Formula 1 owns the brand
- 17:51 - The Drive to Survive partnership with Netflix
- 25:59 - Moving to work for Manchester United
- 29:51 - Goals for the CMO of Manchester United
- 31:23 - When do people choose the club they support
- 32:59 - What role does social media play for Manchester United
- 35:01 - Dealing with scrutiny as a huge brand
- 37:10 - How Manchester United work with huge sponsor deals
- 41:39 - How do you do a great brand partnership
- 47:59 - Ellie’s one peice of advice for marketers
155 episodes
Share
Manage episode 428097011 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Communications Officer of Manchester United, one of the most high-pressure jobs in the world. In this episode I talk to Ellie about what it takes to drive success at the very top of your game.
Timestamps
- 00:00 - Intro
- 00:48 - Celebrating Southampton FC
- 03:12 - Ellie’s marketing background
- 07:29 - Virgin Media campaign with Usain Bolt
- 12:09 - Why Ellie moved to Formula 1
- 15:12 - How Formula 1 owns the brand
- 17:51 - The Drive to Survive partnership with Netflix
- 25:59 - Moving to work for Manchester United
- 29:51 - Goals for the CMO of Manchester United
- 31:23 - When do people choose the club they support
- 32:59 - What role does social media play for Manchester United
- 35:01 - Dealing with scrutiny as a huge brand
- 37:10 - How Manchester United work with huge sponsor deals
- 41:39 - How do you do a great brand partnership
- 47:59 - Ellie’s one peice of advice for marketers
155 episodes
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Similar to Uncensored CMO
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
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Go offline with the Player FM app!
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