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Navigating PPC and Facebook Ads: Strategies for Modern Businesses
Manage episode 416961351 series 3491779
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Today's Three Key Takeaways
- Uncle Ron discusses the shift from using Facebook ads, which were cost-effective until 2016, to focusing on Google's PPC (Pay Per Click) ads which offer detailed targeting and a higher user intent due to active searching.
- **Google's Ad Platforms**: Differentiation between Google's highly targeted search ads and the Google Display Network, which resembles older Facebook ad strategies but with more efficient targeting capabilities.
- Uncle Ron begins the discussion on optimizing ad costs and how PPC ads allow advertisers to be more selective and possibly cost-effective.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To receive extended tips, tricks, and tools to help you implement the knowledge that you're picking up today, be sure and subscribe to the Uncle Ron's email list.
You will get a Saturday digest of this week's topic along with extended tips and tools to help you deploy what you're learning.
Click Here To Subscribe
- Uncle Ron discusses the shift from using Facebook ads, which were cost-effective until 2016, to focusing on Google's PPC (Pay Per Click) ads which offer detailed targeting and a higher user intent due to active searching.
- **Google's Ad Platforms**: Differentiation between Google's highly targeted search ads and the Google Display Network, which resembles older Facebook ad strategies but with more efficient targeting capabilities.
- Uncle Ron begins the discussion on optimizing ad costs and how PPC ads allow advertisers to be more selective and possibly cost-effective.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To receive extended tips, tricks, and tools to help you implement the knowledge that you're picking up today, be sure and subscribe to the Uncle Ron's email list.
You will get a Saturday digest of this week's topic along with extended tips and tools to help you deploy what you're learning.
Click Here To Subscribe
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