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Stop Wasting Time On Bad Buyers: Identify Capable Customers

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Manage episode 429326761 series 3491779
Content provided by Ron Wadley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ron Wadley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today's Three Key Takeaways
- Identification of the Right Customers
Uncle Ron emphasizes the importance of targeting customers who not only desire but can also afford your product. He highlights the necessity to stop selling to individuals who are financially incapable of making the purchase.
- Content and Sales Qualification
He discusses integrating this differentiation into content creation and the sales qualification process. This includes creating content that helps potential customers self-qualify and establishing criteria in the sales process to identify serious buyers.
- Practical Examples and Conviction
Uncle Ron provides real-world examples from his insurance business, mentioning how they've approached selling insurance to churches and how he turned away a client to maintain business integrity. He underscores the need for conviction in maintaining these sales principles.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To receive extended tips, tricks, and tools to help you implement the knowledge that you're picking up today, be sure and subscribe to the Uncle Ron's email list.
You will get a Saturday digest of this week's topic along with extended tips and tools to help you deploy what you're learning.
Click Here To Subscribe
  continue reading

264 episodes

Artwork
iconShare
 
Manage episode 429326761 series 3491779
Content provided by Ron Wadley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ron Wadley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today's Three Key Takeaways
- Identification of the Right Customers
Uncle Ron emphasizes the importance of targeting customers who not only desire but can also afford your product. He highlights the necessity to stop selling to individuals who are financially incapable of making the purchase.
- Content and Sales Qualification
He discusses integrating this differentiation into content creation and the sales qualification process. This includes creating content that helps potential customers self-qualify and establishing criteria in the sales process to identify serious buyers.
- Practical Examples and Conviction
Uncle Ron provides real-world examples from his insurance business, mentioning how they've approached selling insurance to churches and how he turned away a client to maintain business integrity. He underscores the need for conviction in maintaining these sales principles.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To receive extended tips, tricks, and tools to help you implement the knowledge that you're picking up today, be sure and subscribe to the Uncle Ron's email list.
You will get a Saturday digest of this week's topic along with extended tips and tools to help you deploy what you're learning.
Click Here To Subscribe
  continue reading

264 episodes

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