Episode 76 | Attention-Grabbing Casino Branding Strategies YOU Can Use - Julia Carcamo

Uncopyable Women in Business

What was it like to create and film the commercial where Steve Wynn stood on the very top of the Wynn Resort??
That incredible story alone makes this episode worth tuning into! Meet Julia Carcamo - a seasoned casino branding expert and the author of Reel Marketing. Julia shares her behind-the-scenes brand-building experience for properties from Caesar's to Wynn Resort. Learn how she's become known for her unique approach to building genuine, authentic brands with a focus on ROI. Listen as Julia explains her more recent transition to building brands for regional casinos across the US, including many Native American casinos. How does she help them build brands that differentiate them from competitors, while staying true to their tribal values? (And without a "Fly Steve Wynn to the top of the Wynn Resort in a helicopter" budget?) We cover all of this, plus Julia's reflections on her OWN personal brand, being a woman in a male-dominated industry, and how she's helping to change industry landscape to empower other women to excel.

About Julia Carcamo:
Julia is a seasoned branding expert and author of Reel Marketing. Julia’s expertise in the casino market, and she has built brands and marketing programs that drive significant contributions to revenue, profit, and ROI in highly competitive environments. She began her career in the Gulf South gaming market before moving to Las Vegas as Director of Brand Marketing for Caesars Entertainment. There, she refined core brands and the industry's top loyalty program. At Wynn Resorts, she developed brands for the company's properties and restaurants. She later led Isle of Capri in introducing new brands and reviving the Lady Luck Casino brand. Now, as president and chief brand strategist at J Carcamo & Associates, Julia’s focus is on regional casino properties nationwide, including the Native American Casino market. Julia writes and consults on marketing topics, hosts the Drivetime Marketing podcast, and leads the Casino Marketing Boot Camp and espÑOLA, the Hispanic marketing arm of her firm.

Julia's Contact and Resources:

https://www.jcarcamoassociates.com/
https://casinomarketingbootcamp.com/
[e-mail]
LinkedIn Newsletter
https://www.linkedin.com/newsletters/linkin-to-casino-marketing-6870472098830266368/
Order Julia's book, Reel Marketing
Kay Miller interviews women in sales with proven track records, as they share their experiences, success strategies and tools you can use to crush your sales goals. Kay has a history of sales success, earning the nickname “Muffler Mama” when she sold more automotive mufflers than anyone in the world. Kay and her guests deliver actionable insights and real-world tools that will help you overcome obstacles, adopt a winning mindset, and maximize your sales results.

Kay is the author of the book, Uncopyable Sales Secrets – How to Create an Unfair Advantage and Outsell the Competition. Go to Amazon.com and search “Uncopyable Sales Secrets” to order the book, or click the link below.
Contact:
[e-mail]
linkedin.com/in/millerkay
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