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Rethinking the customer journey

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When? This feed was archived on August 04, 2023 11:28 (1y ago). Last successful fetch was on August 01, 2022 17:31 (2y ago)

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Manage episode 242950314 series 2296311
Content provided by Callahan agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Callahan agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Customer journeys are nothing new to marketing plans. But, there are more personal factors - and context - to consider now. In this episode, Callahan’s activation strategist Joe Cox and chief strategy officer Jan-Eric Anderson discuss the major trappings of a traditional customer journey, and identify three questions you can ask to start to evolve your approach to developing them.
  continue reading

53 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on August 04, 2023 11:28 (1y ago). Last successful fetch was on August 01, 2022 17:31 (2y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 242950314 series 2296311
Content provided by Callahan agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Callahan agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Customer journeys are nothing new to marketing plans. But, there are more personal factors - and context - to consider now. In this episode, Callahan’s activation strategist Joe Cox and chief strategy officer Jan-Eric Anderson discuss the major trappings of a traditional customer journey, and identify three questions you can ask to start to evolve your approach to developing them.
  continue reading

53 episodes

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